THE IMPORTANCE OF BRANDING

A BRAND IS A BEAUTIFUL THING.
Enormously powerful. Enormously fragile.

Building a brand takes vision.

It takes passion and sweat.

And perhaps most importantly, it takes discipline. The discipline to never waiver from our DNA and what our message to the world is.

This Brand Guide has been created so the key elements of our brand are not just in the hearts and minds of a few, but in all of you who will touch this brand and share it with the world.

You are the trusted keepers of the brand—and you have a responsibility to pass it on to the next keepers.

It is impossible to overemphasise the importance of brand consistency.

Endless studies prove consistency increases awareness and helps cement an emotional connection to a brand.

The more single-minded we are, the more powerful our Bromley MyLife brand will be.

IT’S THAT SIMPLE.