IMAGES ARE IMPORTANT—
LET’S TREAT THEM PROPERLY

IMAGES CAN BE WORTH A 1,000 WORDS
EXCEPT WHEN THEY AREN’T!

One of our unique selling points—or USP in the marketing world—is that we have pictures on our website.

There has been a trend in the last few years to strip images out of websites due to the significant increase in mobile usage.

In the public sector, this has been fuelled by a misinterpretation of the Government Digital Services’ Service Design Manual.

Yes, images can slow web loading time down.

Yes, users often look past images.

Yes, users can often get frustrated by them.

Yes, users get annoyed by poor quality images that are not properly produced.

But we also know that users like the images & brightness of our website.

So we are keeping them.

WHEN WE BUILD PAGES, ONLY USE IMAGES THAT ADD TO THE USER EXPERIENCE & WHICH ARE HIGH QUALITY.