A VISUAL CORNERSTONE OF OUR BRAND
OUR LOGO VISUALLY EXPRESSES OUR IDENTITY
ALONG WITH OUR NAME, THIS IS ONE OF THE MAIN THINGS THAT MAKES US MEMORABLE
Our logo is intended to be the “face” of us:
1/ it is a graphical display of our unique identity
2/ through the colours and fonts used, it provides essential information about us that allows our users to identify with our core brand—in other words, OUR WHY
Our logo is also a shorthand way of referring to us in our advertising and marketing materials. It also provides an anchor point for the various fonts, colours and design choices in all our other business marketing materials.
The logo font must not be changed.
The logo must always include the tag-line—”Answers at your fingertips”.
There are specific areas of content in the website that need their own sub brands, some of which have an additional logo.