How to write well for our audience, including professionals.
People read differently on the web than they do on paper.
Its been proving by research, for example, see www.nngroup.com/articles/how-users-read-on-the-web.
This means that the best approach when writing for the web is different from writing for print.
Our guidance on writing for our website is based on research into how people read online and how people use our site.