Check your content is working for your users

You should regularly confirm that your content works for your users. You can check:

  • on page searches in analytics (often an indication people didn’t find what they were looking for on that page)
  • how users got to your page and where they clicked next (are they going where you expected or wanted them to?)
  • user feedback left on our website
  • feedback from any offline channels, eg helplines

If a page needs to be unpublished, you will need to follow our unpublishing content process.