When you write for our website you should:

  • follow our style guide and writing guidance
  • meet the identified user need
  • not publish everything you can online – instead only publish what someone needs to know so they can complete their task and nothing more

People don’t usually read text unless they want information. When you write for the web, start with the same question every time:

what does the user want to know?

Meeting that user need means being:

  • specific
  • informative
  • clear and to the point

Finding information on the web

An individual’s process of finding and absorbing information on the web should follow these steps.

  1. I have a question
  2. I can find the page with the answer easily – I can see it’s the right page
  3. I have understood the information
  4. I have my answer
  5. I trust the information
  6. I know what to do next/my fears are allayed/I don’t need anything else

A website only works if people can find what they need quickly, complete their task and leave without having to think about it too much.

Good content is easy to read

Good online content is easy to read and understand.

It uses:

  • short sentences
  • sub-headed sections
  • simple vocabulary

This helps people find what they need quickly and absorb it effortlessly.

The main purpose of our Bromley MyLife website is to provide information – there’s no excuse for putting unnecessarily complicated writing in the way of people’s understanding.

Our role as the Bromley MyLife Digital Team is to champion the user and, challenge and inform the professionals who insist on using overly complicated language.

However, there are times when we write and produce information for professionals.