We understand that words mean different things to different people.

This glossary is designed to create a shared language across the Bromley MyLife Digital Team.


We use the agile approach to project management to build and run our website.

Agile methods encourage teams to build quickly, test what they’ve built and iterate their work based on regular feedback.

Find out more about our Agile approach.


Content is the text and media content that is encountered as part of the user experience on websites. It may include — among other things — text, images, sounds, videos, and animations.

When it comes to our website’s success, content really is king. Our customers are coming to our web page for the content. If our site does not offer quality content, our visitors will leave the site and look for another that does offer the content they are seeking.


The person, team or service who has asked us to provide a service, development or digital process.

This tends to differ to our users.


Digital is the convergence of social media, mobile and the web. Together these have created a new kind of user – the connected consumer.

Mobile has put 24/7 access to the web, social media and email in our pockets. This power is reshaping their behaviour and creating a new breed of customer, unlike anything we have seen before.

Residents expect services to be available online, when they want them. Our website can help provide that service.


Somebody who works, or volunteers, with people who are using a service.


The person who is using our service.

This can be a resident of the borough, a professional or a relative of someone using a service in the borough.

User needs

User needs are the needs that members of the public, businesses or customers have of our website.

Every part of our website design and structure, and every piece of published content, should meet a valid user need.

Find out about how we record user needs.

Do you have another word that we should add?

If so, let us know: